Knowledge Through Consumer Intelligence
D.C. However our reach goes further than that: we're an experienced global company. Our
multi-sector background gives us key insights into the consumer's mind.
Waxberg Consulting provides complete research projects for local, regional, and national
corporations. We work across all business segments and channels. Past projects have
included:
 | Market Demographic Determination – Demographic, economic, and behavior analysis | |
| Market Sizing – Addressable and targeted market size | |
| Market Segmentation – Determination of identified segments’ size and characteristics | |
| Concept Testing – Opportunity identification through screening | |
| Product Testing – Acceptance rate and potential customer sizing and identification | |
| Advertising Research – Product and/or brand awareness through repeat buying | |
| Package Testing Research – Comparison of alternative packaging | |
| Name Research – Association a name carries | |
| Image Research – Perception of company and/or product | |
| Customer Satisfaction Research – Satisfaction with company and/or product | |
| Product Positioning – Dimensions a product view in relation to competitive products | |
